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New Needs, New Opportunities

Once people realized the automobile was not just another passing phase, they found ways to make money based on the needs of the motorist. In 1899, A. L. Dyke established the country’s first automobile supply house and catalog in St. Louis, selling parts and kit cars, as well as motoring clothes. Charles Marien opened St. Louis’s first repair shop in 1902. And, the world’s first gas station opened in St. Louis in 1905, pumping gas to motorists by way of a garden hose.

In addition to businesses, clubs and organizations were formed for auto enthusiasts. The Automobile Club of St. Louis, later changed to the Automobile Club of Missouri, was founded in 1902 with 16 members at the first meeting.

Many companies were quick to develop products in order to profit off of the needs of the automobile owner. St. Louis companies such as Schaeffer Bros. & Powell Manufacturing, Wagner Electric Manufacturing, Moog, and McQuay-Norris offered a variety of aftermarket parts and products for sale to both auto manufacturers and owners.

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F. C. Rohde's Auto Specialties Shop at 4135 Olive Street, ca. 1900.


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Henry Bender Tire Repair Company at 4388 Olive Street, ca. 1908-1915.
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The first gas station in St. Louis, 1905.
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McQuay-Norris Streamliner

In 1932 the McQuay-Norris Company of St. Louis had six teardrop-shaped cars built for promotion and research purposes. Company engineers designed the vehicle to test McQuay-Norris products on the road under normal driving conditions and to make these products known by every driver and mechanic across the country.

Through the 1930s the cars traveled the United States and Canada. McQuay-Norris hired young graduate engineers to drive the vehicles after personally rebuilding their vehicle's Ford engine using McQuay-Norris parts, so they could testify to their effectiveness as they called on potential customers.

This particular 1934 McQuay-Norris Streamliner is believed to be the sole survivor of the original fleet of six. The vehicle, known as test car number 9, was found in less-than-ideal conditions in Columbus, Ohio, in 1975. (The company labeled the cars one to fifteen, even though only six cars were produced.) At that time a collector purchased the vehicle and took 15 years to get it into operable condition. After changing hands several times, the vehicle was purchased by Lane Motor Museum in early 2005.




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Spot Shot oil can, ca. 1915 Made by Schaeffer Bros. & Powell Mfg. Co.
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Ad from The Saturday Evening Post for the Wagner Starter, 1914.
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Ad from The Saturday Evening Post for McQuay-Norris piston rings, 1922.

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