Home Virtual Exhibition The Learning Zone

 

 

 

 

Gearheads

Art & Ingenuity

Mass Production

Sidebars

 

J.D. Perry Lewis

New Needs

Racing

Automotive Fashions

Regulating
the Road


Roads and Highways

Automotive Fashions

Early automobiles offered no protection from the elements. With no windshields, no heaters, and no roofs, drivers and their passengers were subject to rain, snow, heat, cold, dirt, dust, and mud. Because of these elements, protective clothing was developed to make life on the road more bearable. Dusters, goggles, motoring caps, dust “hoods” or “curtains,” leggings, rubber sleeves, wheel muffs, lap robes, and baby bags are just a few among the many creative inventions to keep the motorist clean and warm. By the 1920s, roads were better and more cars were enclosed, making motoring fashions no longer necessary.

Motoring Togs
In the early 1900s it was common for women to change their clothes several times per day in order to be dressed appropriately for the time of day, occasion, or social setting. Motoring was no exception and was probably seen as an excuse to buy new styles of clothing and accessories. In a 1915 issue of Ladies Home Journal the fashion editors declared that “Good taste, comfort and etiquette demand correct motor ‘togs.’” Examples of appropriate dress included a small hat with a chiffon veil worn over it, “in a color that will not injure the eyes.”

Highslide JS
Woman dressed in motoring fashions beside a 1903 White Steam car (left) and a Franklin air-cooled car, ca. 1903.


Highslide JS
Woman's beige raw silk duster, ca. 1905-1910, driving goggles with purple fur trim, ca. 1900s, black and white satin driving hood, ca. 1905-1910.
Highslide JS
First privately owned auto in St. Louis, ca. 1904.
Highslide JS
Automobiling hair net, ca. 1900.

Highslide JS
Ad from The Auto Review for William Barr Co. automobile apparel, 1906.
Highslide JS
Ad from The Auto Review for Leonard Roos Fur Co. outerwear for automobile travel, 1906.

All content © 1999 - 2008 Missouri History Museum.
  Text or graphics may not be copied, rewritten or distributed in any manner whatsoever 
unless specifically noted, and may not be reused, reprinted, or reposted without written permission.
Missouri History Museum